Salsomaggiore Terme (PR)

Thermae Berzieri

Permitted uses: Thermal & Wellness center, Spa

PROPERTY

MAIN SPECS

28,734

Total covered area (m²)
10,646

Common spaces area (m²)
2,963

Outdoor uncovered area (m²)
31,967

Total current area (m²)

The Thermae Berzieri monumental complex, built between 1914 and 1923, stands as a remarkable example of thermal Art Déco architecture, featuring an extraordinary decorative richness in both its exterior and interior — a blend of Déco, Liberty, and Oriental influences. Since its inception in 1923, the complex has functioned as the municipal thermal baths of Salsomaggiore, a premier destination in Italy renowned for its therapeutic salsobromoiodic waters, celebrated since Roman and Celtic times. The building’s captivating façade is entirely crafted from with multicolored marble, mosaics, and majolica, while the lavish interior features a striking double-height atrium decorated with marble, gold accents, stucco, and frescoes. In 2023, a comprehensive restyling project was launched to reposition the iconic property as a modern spa and wellness center, aiming to revitalize Salsomaggiore’s thermal tourism appeal. The renovation is planned for completion by the end of 2025. The entire property has been leased to QC Terme, Italy’s leading spa and wellness group, under long-term 20 + 10 year contract, effective upon project completion.

Thermae Berzieri, an iconic thermal complex to elevate culture

STRENGTHS

Architectural and historical value: a prestigious thermal complex and an iconic symbol, enhancing its cultural and tourism appeal
Strategic partnership: collaboration with a leading wellness operator, ensuring high-quality management and market positioning

OPPORTUNITIES

Tourism repositioning: a complete restyling of the complex into a modern spa and wellness center is set to be completed by 2025
Economic impact: once the restyling is completed, the complex is expected to attract approximately 260,000 visitors annually